Modena is set on a narrow beach front site in the increasingly popular Thai resort of Pranburi near to Hua Hin, home of Thailands revered King Bhumibol Annuaya. The form of the building is largely derived by addressing the sight lines of the site, avoiding an adjacent unsightly hotel. GFAB‘s rotation of living spaces captures the best of both Mountain views to the rear of the site and sea views to the front. Each apartment opens up completely to become what is in effect a shaded terrace. The development comprises both Condominium/apartment units and garden villas (in line with local planning constraints) which, when landscaped with water and natural folleage, form a layer of landscape for the apartments to look upon. The nature/ aesthetic of the building is delivered from traditional seaside living and captures the essence of ”bare foot luxury”, a portrayed lifestyle that was to form the backbone to the marketing and branding strategy.